How to open a mini-bakery (business plan). How to open a mini-bakery - business plan

Today, no one can be confident in the stability of their financial situation. Neither those who go to work every day and receive a monthly salary, nor those who work for themselves, that is, have their own business. The word “crisis” has firmly entered our lexicon, and each of its regular occurrences has not surprised anyone for a long time. But, naturally, it does not please and again and again causes a significant blow to the wallet. And yet, who is in a better position if problems arise? Certainly not hired workers, who, in the event of layoffs, find themselves on the street penniless and without any reasonable prospects of finding a new job. In this case, there is only one way - to the labor exchange. However, most often this path leads to nowhere. While the owners of their own, albeit small, businesses find themselves in a more advantageous situation, even though their income is noticeably falling. Nevertheless, they exist, albeit small ones. In any case, you can always pay taxes and earn a living. That is why many today are thinking about how to open their own enterprise and start working for themselves. True, there are problems in this regard too. Almost all niches that are more or less profitable in terms of running have long been occupied, competition in the market is fierce, and it is quite difficult to choose a suitable option that will actually generate income. In this case, you need to first of all pay attention to enterprises that produce literally vital products that are in demand at any time and in any crisis. For example, bread. And that’s why today we want to present you with a detailed business plan for this enterprise. So, how to open a bakery?

A few words about the service itself

Before you start developing your own detailed bakery business plan, you need to decide what exactly you want to do. Because this type of activity involves several options. It can be a full-fledged enterprise. That is, you will completely carry out the entire production process, from making dough and baking products to its sale. As for the latter, here, when working on the concept of a future enterprise, it is advisable to immediately include in the list an item that provides for opening your own retail outlets. Or develop a business plan for a cafe-bakery, that is, an establishment in which both production and sale of products will take place at once, in one place. At the same time, it is worth considering including in the range of products sold not only your own baked goods, but also other dishes and drinks. For example, cheesecakes, pancakes, potato pancakes, ice cream, desserts, tea and coffee. Let’s say right away: such an enterprise requires a fairly substantial start-up capital, but its profitability is really impressive.

The second way is to work with semi-finished products. In this case, the best option is to open a mini-bakery. A business plan must be drawn up taking into account the fact that you will be engaged exclusively in baking, purchasing ready-made dough and selling your products through intermediaries. Less investments will be required, but the profitability of the enterprise will not be so high.

As a third option, you should pay attention to the franchise. By investing a certain amount (sometimes quite significant), you will receive a ready-made enterprise with developed and fully certified technology from a well-known brand. The option is not bad, but available, as a rule, only to those who live in a more or less large populated area.

To summarize the information: experts recommend paying first attention to bakeries that carry out a full production cycle. Yes, investments will be needed, and quite significant ones, but such an enterprise pays off faster and brings good income. It is for this reason that we want to present you with a business plan for a full production cycle bakery. By the way, using it as an example and reworking it, you can, if necessary, draw up your own concept for a mini-enterprise.

A few words about the business plan

Competent planning of the future of the enterprise is the basis for success. This strategic document requires careful study and consideration of all the conditions in which the businessman will work. And those who think that it is enough to calculate opening costs on paper and plan income are deeply mistaken. Naturally, the financial component is the basis of everything, but it is far from the only point. A business plan should provide detailed instructions and become a step-by-step guide for the future entrepreneur. And it should include absolutely all the points describing the stages of opening a business: the legal component, the analysis of competitors, the issue of selecting premises and personnel, the advertising aspect, and much more. And therefore, next we want to present to your attention the bakery business plan in a phased version. So, what points should be in your action guide?

Analysis of the competitiveness of future business

When developing the concept of an enterprise, you should understand that you are far from the only smart person in your locality. Most likely, a significant number of entrepreneurs have been working in this segment for a long time and quite successfully. In addition, state bakery factories, whose products are available on the shelves of all stores, will face serious competition. How to survive in this case? It is necessary to conduct a market analysis and develop your own, unique assortment of bakeries, or rather, the products that it will produce. Only high-quality baked goods made according to an original recipe can attract consumers. A person can buy banal brick bread at a retail outlet near the entrance, but he certainly won’t go to your store. And even if at the same point there are two types of this brick - yours and a state-produced one, most likely he will give preference to the more familiar and, probably, cheaper product. By the way, based on the assortment, it will be necessary to develop some other points of the business plan, for example, the purchase of equipment and personnel selection.

Business registration issue

After you have made certain calculations and come to the conclusion that the business will be profitable and you can pull it off, it’s time to start registering. Without this step, you will not be able to do anything, since the notorious “piece of paper” is still at the forefront of any enterprise. When developing a bakery business plan, decide who you will work as. There are two most acceptable forms for your type of activity - individual entrepreneur and LLC. The first one is less expensive both in time and financial terms, and is most suitable if you plan to create a small enterprise with a minimum number of hired personnel. The second requires, in addition to registration, a lot of activities to create a charter, legal address, open an account, etc. manipulations. As a rule, it is most often used in cases where a business is founded by several people. For the most part, novice entrepreneurs still start by registering an individual entrepreneur. In addition, you will be asked to choose the type of taxation. Experts recommend choosing UTII (the so-called fixed rate of a single tax).

Suitable premises

Next you need to consider the issue of selecting premises. As a rule, most likely, at first you will have to rent it, but it would not be a bad idea to include in the lease agreement a clause on the possibility of subsequent purchase. The premises must have special requirements. Firstly, the location. Naturally, in a residential area the rent will be cheaper than in the center, however, sometimes it is still not advisable to save on it - if only because if several people from the outskirts drop into your bakery a day, your business will die in just a month. Therefore, we need to focus on the following factor: the premises for the bakery should be located in a place with high traffic, i.e., where there are a large number of people. But, naturally, not side by side with an establishment of this type. The second requirement is area. It should be (provided that you sell products locally, and this is most desirable) at least 150 “squares”. And since you are going to produce food, it is necessary to have sewerage, water supply, utility rooms and a bathroom in the premises. In addition, when drawing up a business plan for a bakery, do not forget to include in it the costs of repairs, which, even if only cosmetic, will most likely have to be done.

Bakery equipment

Since you are starting your own and even plan to sell products yourself, you will need to purchase literally everything - from production and commercial equipment to household equipment and uniforms for staff. First of all, you will need an oven, a dough machine, and a proofing cabinet. A freezer wouldn't hurt either. This is the minimum that you need to purchase at first. Further, as you strengthen your position in the market, you can slowly expand your business and purchase the necessary units. In addition, you will need to purchase sales counters, a special display case for baked goods, as well as cabinets for storing them. Since this is the largest expense item, you may want to consider purchasing used units. Sometimes, by the way, you can buy very high-quality bakery equipment for half the price.

Staff

If you yourself are not a professional in the matter of creating bakery products, you should be puzzled by finding an intelligent technologist. You will also need bakers and pastry chefs (two people per shift) and two sellers. As for the cleaner, at first you can distribute her duties among the main staff, for an additional fee, of course. You also don’t have to hire an accountant at first. If you have some knowledge, you can carry out all the calculations yourself or use the services of a so-called third-party specialist.

Permit papers

After all the previous points have been completed, you will need to obtain permission to operate from Rospotrebnadzor in the form of an appropriate conclusion. In addition, representatives of the fire inspection service must give the go-ahead for work. You should also go through the conformity certification procedure with the Federal Agency for Metrology and Technical Regulation. It is also necessary to remember that bakers, confectioners, salespeople, and technologists must have a valid medical certificate.

Selection of raw material suppliers

Even an amateur does not need to explain that both quality and external quality depend on the raw materials. In addition, the financial side of the issue is also important - it is advisable to make purchases at the lowest possible prices. Therefore, the issue of choosing serious, trustworthy suppliers should definitely be seriously considered when drawing up a business plan. At the same time, you need to understand that if the same flour can be purchased in large quantities, then perishable products like butter, cream, etc., taking into account the specifics of the production underway, must be purchased in small quantities. Therefore, it would be worth finding a good intermediary, preferably a private owner, who will always be ready to treat your problems with understanding. By the way, in this regard, it is very profitable to cooperate with farms. It is recommended to search for suppliers during the production process, concluding verbal agreements with them, but purchases should be made immediately before the launch of the bakery.

Advertising

When drawing up a bakery business plan, this issue also needs to be given attention. There is no particular need to launch a large-scale advertising campaign, however, it is still worth taking some steps. Pay attention first to the sign and name. The first should be bright and attract attention, while the second should be made euphonious and so that it is both associated with the type of product being manufactured and is not hackneyed. Agree, a bakery store called “Pyshka” can be found in literally every city. Therefore, when creating a name, you need to work hard and try to come up with something of your own, original. Besides, who knows, perhaps at this very moment you are creating a true brand that, after many years, will be recognized throughout the country.

Methods such as distributing leaflets and posting advertisements on advertising stands are justified and bring results. Carrying out numerous promotions in the form of morning or evening discounts and similar events will contribute to the work of word of mouth - that is, satisfied customers will tell their friends about you and thus provide new customers.

Financial component

When drawing up a business plan, this component should be worked out with special care.

You have started a rather expensive enterprise - you are opening a bakery from scratch, so, most likely, to implement your plan you will have to take out a loan, and therefore all calculations need to be checked and double-checked. In addition, when calculating how much money will be spent on purchasing the same equipment, you should understand that there is no need to purchase, say, a counter made of natural wood; you can easily get by with its plastic counterpart at first. The same applies to the same, for example, oven. Why should you buy expensive products from a famous brand? Today you can buy quite decent equipment from a Russian or even Chinese manufacturer at a reasonable price. So, let's calculate the costs:

• It will cost approximately $50,000 to purchase the equipment.
• For all kinds of equipment and furniture - about two.
• Rent (for a month) will cost approximately 2-2.5 thousand dollars.
• Renovation of the premises - another 5 thousand dollars.
• Documentation - $500.

Let's count. You will have to pay about 60 thousand dollars one-time.

Monthly costs:

• Rent is the same 2-2.5 thousand dollars.
• The salary (of a baker, a technologist, a salesperson - in general, of all service personnel) will require about $5,000 monthly.
• Utilities - $500.
• Advertising - $300.

That is, you will have to spend about 8-9 thousand per month. Plus the cost of purchasing raw materials. As practice shows, the net income of a bakery, after paying taxes, is about 3-4 thousand dollars. According to experts, this type of business can pay for itself within a year and a half.

It is clear that the given figures can be called fairly average and can vary depending on the area in which it is planned to open the bakery. After all, let’s say, rent in Moscow and the provinces are different concepts. The same goes for salaries. Nevertheless, this example of a bakery business plan can be taken as a basis, even if you decide to open a business in a small city. Equipment, as is known, has the same cost both in the capital and in the region. As for some other expenses, they can simply be calculated according to your area.

Conclusion

We tried to tell you in as much detail as possible about how to open a bakery from scratch. And we can conclude that with the right approach to business, this type of business is quite profitable and is capable of generating normal income for the owner. However, if you decide to open such an enterprise, you must have a carefully developed business plan in hand, which will be the key to success.

A bakery as a business is an opportunity to realize your wildest ideas, so the question arises: how to open your own production, is it profitable or not to bake and sell bread yourself?

The production of bread and bakery products is a process that will always find its consumer. How many famous sayings are dedicated to this hearty and tasty product! People living in the former Soviet Union eat absolutely everything with bread – it’s both tastier and more satisfying.

Fresh bread is quite difficult to find in a big city today. Most people are accustomed to purchasing this product in supermarkets, where its quality does not always meet the necessary requirements. There is no need to talk about the variety of baked goods in such stores - it is unlikely that you will find a fresh, still warm bun with which you can please your family.

A bakery can be found in almost every major city and even small village. Large enterprises cover a vast territory, which is why it is much more difficult for them to comply with all the preferences of their consumers - there is an emphasis on mass production and providing all categories of citizens with bread that is in demand.

At the same time, the profitability is obvious - private production and reaching fewer people will help satisfy the needs of almost everyone, while giving the consumer the right to choose from a fairly large assortment. Having your own bakery can be a real gift for both a small village and a large city, where people have long missed fresh baked goods.

Relevance and prospects

Bakery is a multifaceted process that requires detailed market research and good advertising. If the quality of your product is high and the location of the store is convenient, the consumer himself will make good advertising - information will be passed on by word of mouth, and a random passerby will not be able to pass by.

Mini-production is profitable because it is much easier for it to adapt to the immediate desires of customers and rebuild its equipment. Baking bread can be just the beginning of a large business - the store should not be limited to only this product.

The key to successful trading will be assortment. Every person wants to pamper themselves not only with simple bread that goes with any dish, but also with original pastries, dietary products and confectionery. In this case, the quantity of baked product will depend on demand.

The bread business will be successful if you have chosen the right premises not only for preparation, but also for selling the product, provided it with the necessary equipment and raw materials, and, of course, found a baker who can be considered a master of his craft.

A creative approach doesn’t hurt - experiment, add something of your own to production, and very soon your brand will become recognizable, and product production will reach a new level.

As a sample you can download it for free.

Starting capital and documents

A bread baking business requires an initial investment - you will have to fork out money for renting premises, purchasing equipment, and wages for employees. All costs will depend on the scale of production you plan. For a small bakery, three hundred thousand rubles can often be enough, but with increased volumes the amount can increase several times.

At the initial stage, it is important to understand the calculations related to starting production. A home business will require a much smaller amount than a full-fledged bakery. Costs for the year will consist of the following categories:

You can register as an individual entrepreneur and open your own enterprise under simplified conditions, or you can expand your opportunities and create a limited liability company. Planning and expenses are not much different, but each type has its own characteristic features:

1. A sole proprietor is legally responsible for the operation of the business and will suffer serious financial losses if the costs and profitability of the baking business are high. If the business is profitable, the project is justified.
2. Registration of a person as an individual entrepreneur occurs without the intervention of lawyers in a short period of time, and a limited liability company requires the services of a lawyer.
3. as an individual entrepreneur it is much cheaper at the stage of registration and registration of a legal entity.
4. It is much easier to bake yeast-free bread and any other product and sell it by registering it as an LLC. This way you can easily change your field of activity without limiting your capabilities.
5. Bakery products produced under the LLC design will receive greater interest from partners.

This makes it much easier for a businessman to deal with the registration and, if desired, liquidate the business.

Documentation

It is important to collect the following documents:

• Documents confirming the completion of the examination and establishing compliance with sanitary standards.
• Certificate of conformity allowing trade in homemade bakery products.
• Documents received from the fire inspectorate on the fire safety of premises.
• Permits for the supply and sale of raw materials, products, bread machines, large production equipment.

It is necessary to collect a package of documents immediately after paying the rent, as this will reduce the time before opening the project and will allow you to realize your ideas as soon as possible.

Choosing a direction

In order to decide on the type of activity and correctly calculate your strengths, you need to take care in advance about the direction in which your company will operate.

Today, a mini-bakery is the best option, if only because large enterprises have long occupied the niche of such trade. If you have small expenses, you can take your business to a larger scale, but for this you need to develop a project in detail.

If there is a large production of a product in the city, and your plans include baking an analogue, it is unlikely that you will quickly make a good profit and be able to steal a client. In this case, you will have to reduce the cost of the project, reduce the cost of goods and wages to employees.

One of the popular trends is considered to be a mini-bakery, which produces unique products that are very different from those produced by a large brand. For example, baked goods do not have to be sweet - many people use cheese, garlic, and even meat products.

The best option would be to combine a bakery with a cafe or fast food restaurant, where customers can not only purchase fresh buns, but also enjoy them in a cozy atmosphere. At the same time, the menu should include a complete lunch for all categories of consumers, including small children. Don't forget about dietary products.

Room

Starting even a mini-bakery from scratch is quite difficult, since you will have to do absolutely everything from scratch - look for a suitable space, make repairs in it, carry out the necessary communications and connect equipment.

It is not profitable to set up a small production in a large space - if you have a lot of unused space, you will simply spend extra money on rent. The room must be suitable in size and type.

At the same time, it is worth thinking about household places where employees can spend personal time during lunch, as well as a locker room and a bathroom in which all communications for washing hands and cleaning hair will be carried out.

From a small room, you can make a sale through a small window or a mini-hallway - this way you will save space, but will be able to perform all the functions of the organization, comfortably serving customers. A project with small ovens does not require a large space, but bread from a Russian oven and bread from a tandoor require separate rooms for production.

High-quality equipment, just like a good premises, is the key to the success of your organization. You can purchase it gradually as needed and possible, or you can purchase it all at once. The small bakery project involves the following items:

Position name		approximate cost
1.	Bake	800,000 rubles
2.	Dough mixer	280,000 rubles
3.	Flour sifter	20,000 rubles
4.	Pastry table	4000 rubles
5.	Electric mixer	4000 rubles
6.	Dough proofing equipment	55,000 rubles
7.	Dough sheeting machine	40,000 rubles
8.	Hood	20,000 rubles
9.	Blender	3000 rubles
10.	Electric stove	20,000 rubles
Total:		1246000 rubles

It is not recommended to purchase low-quality equipment, as it jeopardizes not only the product, but also fire safety. In addition to the above, you will have to purchase additional furniture, display cases and cash registers to sell products.

Video: how to open a bakery - step-by-step instructions.

Staff

The employees of the bakery and the adjacent store are people who will provide the consumer with a tasty and high-quality product, as well as polite service at the time of purchase. At the same time, each employee must know his job well so that there are no misunderstandings in the future. Pay attention to education, work experience and availability of a health certificate.

Note! Without a valid health certificate, specialists are not allowed to work.

Among the key employees that should be in every bakery, the following positions should be present:

1. Production technologist.
2. Cleaning woman.
3. Accountant.
4. Bakers.
5. Loader.
6. Packer (optional).
7. Driver.
8. Salesman.

Payback directly depends on both production technology and the type of product produced by a particular enterprise. At the same time, you should not save on advertising and equipment - these are the factors that guarantee you a profit in a short time. Payback calculations must be made in advance so as not to lose money; for this it is recommended to hire a qualified specialist.

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No business project can be implemented without a clear action plan. If you compare it with building a house, it’s the same as starting to lay a foundation without a design or calculations. It's the same in business. A business plan allows you to correctly assess the strengths and weaknesses of a business idea, analyze the market, competitive environment, and calculate the profitability and payback of the project.

Writing a business plan is especially necessary when attracting outside investments. For investors, business partners and creditors, such a document is the basis for consideration of the application.

In this article, we present a detailed business plan for a mini bakery, which will allow you to correctly assess your strengths, calculate initial costs and build a competent marketing strategy.

Relevance of the idea

The bakery business is characterized by wide and stable demand. Regardless of the time of year or the economic crisis, people buy these products equally well. Moreover, as statistics show, the increasing number of private bakeries does not allow us to fully satisfy customer demand for quality products.

Depending on the business model, you can reach a monthly income of 100-200 thousand rubles per month. But, given the small investment, this article will focus on mini bakeries, where the main emphasis will be on branded products.

But, despite the visible advantages of this activity, there are also weaknesses that should be taken into account when drawing up a business plan.

One of the disadvantages of business is the short implementation period. This makes it necessary to make clear forecasts, otherwise most of the products will be disposed of. Advertising, creating a loyalty program, quality service and a wide range of additional services will help mitigate these risks and achieve a good, stable income.

Determining the business format

Before you start developing a business plan, you should determine the bakery model and what exactly you plan to produce.

You can develop entrepreneurial activity in two directions:

• Full-fledged production, which includes all stages of the full cycle: from dough preparation, baking and sales.
• The second option may include baking products and selling them to wholesale buyers.

Speaking about the first option, it will be necessary to think through not only the production part, but also distribution channels. Products will be sold through our own sales points.

In this case, to increase customer flow and expand service, it will be possible to include drinks and other products in the assortment, except for our own baked goods.

The business format will determine the target audience of the bakery and the direction of the assortment.

You can implement a business idea in two directions:

• opening a bakery on your own;
• buying a franchise.

Entering the market on your own entails many difficulties, ranging from developing a concept, bakery style, name and finding a target audience. The advantage is freedom of action when decorating the premises, developing an assortment, setting prices, etc.

The advantage of a franchise is the opportunity to attract a large audience from the first day due to the well-known name of the company. On the other hand, this format also has disadvantages: strict control by the franchisor. You will be deprived of the opportunity to independently determine the style of the premises, prices, assortment and recipes of bakery products.

Great emphasis must be placed on correctly identifying the target audience, forming a pricing policy and developing marketing activities to increase sales.

Project Summary

This chapter of the plan reflects the relevance of the business idea and the feasibility of doing business.

The goal of the project is to open a mini-bakery in a city with a population of about 500 thousand people.

The advantage of a mini bakery is a very wide target audience and increased demand for products.

The main advantages of a mini bakery are:

• wide demand for the product;
• stability of demand;
• wide target audience;
• high profit volumes in the long term;
• opportunity to develop business and offer related services;
• business profitability is 20-30%.

Flaws:

• high competition;
• dependence on external factors;
• a large number of permits;
• high requirements for manufacturability;
• large capital investments;
• perishable goods.

Market analysis

As mentioned above, one of the significant disadvantages of this business is high competition. You should understand that you are not the only participant in the market, so you need to focus on the main players.

Serious competition will come from state bakery factories, whose products are available on the shelves of all stores.

If you plan to focus on fresh baked goods and branded products, then your main competitors will be private mini-bakeries that are ready to offer hot buns and croissants to city residents at the start of the working day.

These factors must be taken into account when drawing up a business plan, as this will allow you to correctly set pricing and determine the target audience.

In order to firmly establish themselves in the market and occupy their own niche, it is necessary to take a high-quality approach to the production of bread and offer customers products made according to the original recipe.

Banal bread will not allow you to enter the market and attract regular customers. There are a huge number of such bakeries throughout the city.

To analyze the competitive environment and determine your own advantages and weaknesses, it is advisable to conduct a SWOT analysis and identify the disadvantages and advantages of the bakery, threats and development opportunities.

SWOT analysis

Possibilities:

• business development and opening of additional confectionery shops;
• high profitability;
• possible increase in overall demand;
• possibility of implementing additional services.

• high competition;
• short shelf life of products;
• There may be problems with raw material suppliers.

Strengths:

• highly qualified personnel;
• wide demand;
• lack of seasonality;
• availability of services;
• quality service;
• effective advertising.

Weak sides:

• possible miscalculations regarding demand for products;
• lack of experience in this area of ​​business.

One of the key points when developing a business plan is a thorough study of the competitive environment. Of course, in every city there are plenty of regular suppliers of bread and bakery products, but not all of them will be direct competitors for you.

Basically, they focus on a standard range. If you find your own trick, you will quickly conquer your target audience. Such a “highlight” could be the production of products for people who follow proper nutrition and maintain a healthy lifestyle. Or, you can rely on national recipes, offering homemade bread according to old recipes.

Having developed a high-quality assortment and invested a lot of money in advertising, you can compete with serious bakeries.

Setting the price

Developing a pricing policy is an important step in writing a business plan. It should be started after a thorough study of the competitive environment, the range of local bakeries, prices and demand for competitors’ products.

Considering the high competition in this segment, the price tag cannot be too high. The only exception can be those products that are developed for the premium category, for example, fitness bread with cereals, nuts, etc. That is, we are talking about branded products, the demand for which will be among people with high incomes.

To determine the assortment of a bakery, it is not necessary to carry out complex marketing research. It is enough to immediately decide on the place where the retail outlet will be located (if you have chosen this business format) and go around the nearby bakeries of this type.

A peculiarity of this business is that people purchase bakery products near their main places of work, housing, etc. Therefore, it is difficult to count on the fact that even a very good assortment of bakeries will force the client to go to the other end of the city for fresh baked goods. Therefore, you need to focus specifically on those competitors who are within walking distance of you.

It is enough to visit such bread shops several times a day to determine which products use millet and which have been lying on the shelf for a long time. When analyzing this parameter, you should pay attention to the implementation time. As a rule, fresh buns are well served for breakfast and lunchtime. But people mostly go to buy bread at the end of the working day. This should be taken into account when planning the work schedule of a retail outlet with a bakery.

When developing a bakery assortment, make it universal. The basis should be three or four types of bread from different types of flour, loaves. We should not forget about sweet pastries, which customers are happy to buy for tea, for children, or when visiting. You can make a referral for people who have diabetes or are on a diet. In this case, you should adhere to special recipes and purchase special raw materials: durum wheat flour, fructose, seeds, nuts, etc.

The range of mini bakery products can be quite wide:

• croissants and donuts;
• bread with various additives;
• pies and buns;
• diet bread and crackers.

Organizational plan

This chapter is a step-by-step guide to help you start your business wisely.

1. Registration of business activities.
2. Search for premises.
3. Purchase of equipment and raw materials.
4. Personnel search, registration.
5. Marketing strategy development, advertising.

Registration and paperwork

When starting a bakery, a businessman must not only register with the Tax Inspectorate and the Pension Fund, but also obtain permits from other authorities.

This area of ​​business is characterized by strict requirements from the SES. Before launching the project, it is necessary to obtain two licenses: for production and for bakery products.

Also, a mandatory requirement for conducting business is a certificate of conformity from the Federal Agency for Technical Regulation and Metrology.

The last stage of this stage of business organization is the issuance of a document from Rospotrebnadzor and Fire Supervision

It is impossible to open a mini bakery without these legal documents. Expenses must be included in the financial plan. Obtaining all permits and registering the business itself will cost you 50 thousand rubles.

It is also necessary to correctly register the codes in the registration documents. If you plan, in addition to the production of bakery products, to organize their sale, then you need to enter code 55.30 “Activities of restaurants and cafes.”

This code defines activities related to the production of food products and their sale directly at the place of production. After registering an individual entrepreneur, it is necessary to resolve the taxation issue. The optimal solution would be to choose UTII, but it is not available in every region.

Also from additional documentation you will need:

1. Conclusion of the SES on compliance (sanitary and epidemiological examination);
2. Book of complaints and suggestions;
3. Waybills (TORG-12);
4. Lease agreement.

To start a bakery, you will need to purchase a cash register and create a cash register.

As you can see, one of the main disadvantages of this business is the large number of permits, without which it will not be possible to implement the project.

Selecting a room

The choice of premises for a mini bakery should be approached very carefully if you plan to sell products at the place of production. If the business format involves only production activities and its sale by a large wholesale buyer, then the production workshop can be located in the industrial zone of the city, outside its boundaries. This will allow you to minimize rental costs and find inexpensive premises that meet your requirements.

A completely different matter is a bakery, the products of which are sold immediately on the spot. Here, the success of the business will largely depend on the location of the bakery.

The following factors must be taken into account when choosing a location:

• permeability;
• transport accessibility;
• rental price;
• long-term lease;
• permission to repair and redevelop the premises;
• permission to place external advertising.

When purchasing a franchise, the franchisor company will help with the issue of choosing premises. If you have chosen the business option of purchasing a franchise, then a consultant from the franchisor company will help you choose the right premises and arrange it. This is one of the advantages of working with a franchise.

It is not entirely correct to locate a bakery near a fitness center or gym, but proximity to children's and general educational institutions, business centers, on the contrary, will increase the flow of clients and develop a permanent base.

The size of the bakery and the interior of the premises largely depend on the chosen business model. Under no circumstances should it be a basement; water must be supplied to the room and a ventilation system must be equipped.

The optimal choice would be a spacious, bright room with large windows that can be used as a display case. Considering the fact that this purchase is most often impulsive, the buyer should be attracted by a beautiful sign and display.

To increase income and expand the target audience, you can set up a small cafe area at the retail outlet, where visitors can drink a cup of tea and taste the products.

In addition to the client hall and sales counter, it is necessary to think through the production part. Depending on the chosen business concept, this area can be open or closed.

When choosing a room, consider which side the work vehicles will enter from to unload raw materials or load finished products. It would be optimal to have a back entrance.

As for the location of the bakery with a retail outlet, select points where there is the greatest foot traffic. In a big city, consider options near the metro, educational institutions, and large shopping centers.

Repair costs depend on the chosen style and project concept. For minimal repairs, it will be necessary to whitewash the walls, install new windows and doors. If you plan to immediately create the atmosphere of a stylish mini-bakery with a cafe, then you will have to think about an original interior that will attract customers.

This item will become the largest expense item, but in this case you should not skimp on technology, since the quality of baking and manufacturability directly depend on this factor.

In order to minimize investment costs, you can consider purchasing used equipment.

Considering that we are considering the option of a mini-bakery with the sale of finished products on site, we need to purchase equipment for both production and the sales area.

This necessitates the purchase of two types of equipment:

The production type of equipment includes:

• bake;
• dough mixer;
• closet;
• hearth sheet;
• high-quality auxiliary utensils;
• bread molds;
• table for cutting dough;
• baking trolley;
• flour sifter.

The cost of purchasing equipment will be about 1 million rubles.

To sell products, you will need:

• cooling chamber;
• safe or cash drawer;
• seller's table;
• thermal showcase;
• cash machine;
• racks for storing products.

After purchasing the equipment, the stage of searching for suppliers from whom you will purchase raw materials begins.

Don’t forget that your profitability and the level of your bakery directly depend on their reliability, quality and cost of goods. Therefore, you should not immediately place your bet on one supplier, even if it offers a good price. Experienced businessmen begin cooperation with 2-3 suppliers and then, in the process of work, choose one from whom they can get a discount on products.

It is necessary to conclude a verbal agreement on supplies with suppliers at the planning stage, so that there are no time delays later. From the moment production starts, it is necessary to draw up a supply agreement in order to clearly define delivery conditions, terms and prices.

If you plan to offer branded products to customers, then at the same stage you need to start developing packaging products that should be ordered. Despite the additional costs, this will serve as good advertising and attract additional customers.

The staff plays one of the key roles in the work of a mini bakery. Without conscientious and qualified personnel, you can hardly count on business prosperity. Therefore, pay great attention to the employee search stage and immediately make a list of requirements necessary for selection.

The staff must include:

• confectioner;
• baker (2 people per shift)
• technologist;
• seller (2 people);
• director (accountant);
• sales manager;
• cleaning woman.

Many businessmen reduce wage costs by combining services. For example, for a small business format where products are sold directly in a bakery, sellers can combine their direct job responsibilities with the function of a cleaner.

An external accountant can be hired to prepare reports.

Marketing plan

When production issues have been resolved and the issue of finding premises and hiring personnel is closed, you should begin to develop a marketing strategy that will allow you to correctly determine product sales channels.

In accordance with the business format and target audience, it is necessary to develop competitive advantages and a marketing strategy for the bakery.

Think over your own corporate style that will make your bakery stand out from its competitors. This could be branded packaging, seller uniforms, interior style, etc.

Pay great attention to the sign and display. The name should be euphonious, evoking pleasant associations. Take into account the general concept of the bakery and the “brand style”. Let's say, if you decide to focus on baking national bread, then the name should emphasize the main idea of ​​​​production.

Try to be original and not use words such as “homemade cake”, “crumpet”, etc. in the names. Keep your eyes open. Who knows, perhaps in a few years this brand will become recognizable in the city and you will think about expanding your business and opening new branches. In this case, the name cannot be changed.

As for the promotion of services, they are facilitated by:

• holding promotions;
• loyalty program and issuance of discount and savings cards;
• sale of products at certain hours.

To increase demand, you can make a promotion for morning and evening baked goods. Or create kits that will include the daily allowance of baked goods for an average family. This will create a base of regular customers and increase sales.

Promotion of services and goods

To establish direct sales channels, you should enter into agreements with wholesalers. To do this, you need to have a clear product range and preferably test samples. It is better to entrust the work of expanding sales channels to an experienced manager who will be able to demonstrate the best product characteristics of your products and conclude contracts.

In order to organize the delivery of products to wholesalers, you need to enter into an agreement with private carriers. In some cases, these issues fall on the wholesale buyer's firm. Don’t forget to include the costs in the overall estimate when calculating the cost of production.

Financial plan

Depending on the business format, you can sell from 50 to 100 kg of products daily. It is difficult to talk about the exact amount of daily revenue, since much depends on the product range.

Even the most careful planning will not allow you to clearly determine the cost of production until the first loaf of bread is baked. The cost of production consists of various factors: purchases of raw materials, utilities, transport services, etc. Therefore, it is very important to determine pricing for the first batches of baked goods in order to clearly calculate the break-even point.

Approximate calculation of product costs:

To produce 1 thousand kg of white bread you need:

• 740 kg premium white flour;
• 9.6 kg salt;
• 1.2 kg sunflower oil;
• 7.4 kg of yeast.

By calculating the price of these products from suppliers, you will receive an approximate cost of production. Now you need to add expenses such as staff salaries, utility and transportation costs.

Expenses

Initial:

• repairs – 100 thousand rubles;
• purchase of commercial equipment – ​​900 thousand rubles;
• business registration – 3 thousand;
• advertising for opening – 10 thousand;
• purchase of goods – 50 thousand

TOTAL: 1063 thousand rubles

Permanent:

• staff salary – 70 thousand;
• premises rental – 20 thousand;
• utilities – 15 thousand;
• purchase of goods – 60 thousand;
• additional expenses – 30 thousand.

TOTAL: 195 thousand rubles

The average payback period, with a properly developed plan and strict adherence to it, is 4-5 months.

The main advantage will be the direct sale of your own products. In addition, you can develop your business by establishing partnerships, concluding an agreement for wholesale supplies to supermarkets, confectionery shops, etc.

Conclusion

In order to minimize risks at the first stage of launching a project, follow simple tips:

• think over the assortment and highlight branded positions;
• start by baking 8-10 items;
• focus on the target audience;
• do not start production with large batches.

The figures given in this business plan are only approximate. A clear calculation of product costs and payback can only be made for a specific type of business, indicating regional characteristics.

But this business plan is suitable as a basis that will allow you to correctly draw up a document.

In this article, we described in as much detail as possible how to start your business from scratch. As you can see, with proper organization of production and qualified personnel, payback can be achieved within six months. Set long-term and short-term goals that will serve as a kind of guideline for determining the vector. According to reviews from experienced businessmen who own bakeries, this type of business has great prospects and is very stable.

Video. Opening a mini bakery

People will always eat. Therefore, some businessmen are considering running their own business exclusively in the catering industry. Fast food sales points are growing like an avalanche. There are two development options in this direction: purchasing a ready-made franchise or implementing your own concept.

The second option is preferable. The “raw” business model will require a lot of effort from the entrepreneur, but it also has its advantages. For example, there is no need to pay a lump sum fee or royalties. A good idea for your own business is to open a mini-bakery.

Is it profitable to run a bakery?

Yes, it's profitable. This business is characterized by profitability of 50-60% and constant demand. Bonus - mobility. The owner of the enterprise can change the product range and adapt to demand. This will allow you to quickly meet customer needs without incurring additional costs. With a decrease in public interest in baguettes or exotic varieties of bread, you need to reorient yourself to the production of confectionery products and puff pastries.

The diagram is based on information from Rosstat. At the same time, industry experts predict an increase in the share of bakeries in supermarkets and small private enterprises to 20 and 16%, respectively. Another trend is also noticeable. The Russian population is increasingly interested in “European” baked goods: ciabattas and baguettes.

Stages of opening a mini-bakery

Starting a business takes place in several stages. This applies to entrepreneurs developing their own model. When purchasing a franchise, most organizational tasks are transferred to the shoulders of the partner. A dilemma arises: on someone else’s project or should you still “promote” your own? It's better to take the second path. Before launching his own model, a businessman must draw up a clear step-by-step plan. It must be followed strictly. It looks like this:

• Business registration.
• Selection of premises.
• Purchase of equipment.
• Personnel search.
• Purchase of raw materials.
• Establishing sales channels.

Business registration

There are many forms of running your own business. For beginning entrepreneurs who do not operate with large capital, two are suitable:

• limited liability company;
• individual entrepreneurship.

Each type has its own advantages and disadvantages. You need to weigh the pros and cons in advance. This approach will help avoid a lot of mistakes and problems in the future.

Entity

This form of business is suitable primarily for those who work in partnership with other citizens. Future preferences are distributed depending on the share of participation of each founder in the authorized capital of the company. Registering an LLC is more difficult. To register with the tax authority you must provide:

1. Charter
2. Foundation agreement (if the company has 2 or more founders).
3. Minutes of the meeting of founders.
4. Application for state registration.

You need to additionally open a current account and form an authorized capital. Registration authorities also require the provision of documentation to the legal address of the company, for example a letter of guarantee from the owner of the premises. The state fee for opening an LLC is 4 thousand rubles. On average, registration time (including collection and preparation of documentation) takes 1 month.

IP

Everything is simpler here. A businessman needs to fill out the appropriate application on form P21001, pay a state fee (800 rubles) and provide a copy of his passport. After receiving the registration certificate, the next step in the plan is to choose a tax system. A simplified system is perfect for individual entrepreneurs. There are two options:

• 6% of income.
• 15% of the difference between income and expenses.

The first type is simpler for calculations, but in case of large monthly costs, the second one is also applicable.

Important: The difference between an individual entrepreneur and an LLC lies in the form of liability. An entrepreneur, in case of problems with his activities, risks all his property, and a limited liability company only risks the amount of its authorized capital. For beginners in business, it is recommended to open an individual entrepreneur.

Selection of premises

For a mini-bakery, choosing the right premises is a key stage of the plan. The main criterion is cross-country ability. The turnover of an enterprise directly depends on traffic. There are 3 placement options for this type of business:

1. Rent in a shopping complex.
2. Pavilion at the bus stop.
3. The apartment is on the first floor of a residential building.

Each type has advantages and disadvantages. A detailed comparison will help you make your final choice.

Rent in TC

There are many advantages. For example, a businessman does not need to undergo a fire inspection, since this has already been done by the owner of the premises. The rent (from 300 rubles/m2) directly depends on the popularity of the shopping center and the location of the bakery inside the hall. This is what is considered the most accessible for beginning entrepreneurs. The disadvantages include:

1. Adjustable operating mode.
2. Competition within the shopping center itself (sometimes several individual entrepreneurs of the same focus are located in one complex).
3. Problems with future expansion.
4. Limited power grid capacity.

The low price eliminates these shortcomings. Therefore, merchants often locate their business there.

Pavilion at the bus stop

This type of activity requires serious investments. The price for making a pavilion reaches 6-12 thousand rubles/m2. The problem also lies in coordinating the location of the mini-bakery with the city administration. It will not be possible to simply install production at a bus stop with a lot of traffic. The entrepreneur independently obtains permission from the SES and the fire inspectorate, negotiates with power engineers about the allocated capacities and connection to the network. The advantage is independent adjustment of the operating mode. Some shopping malls open only from 9 am, but you can set the pavilion’s schedule yourself, taking into account the intensity of traffic during the day.

Apartment on the ground floor

For beginners in business who do not have great financial resources, this method of doing business is not suitable. The advantages are the same as those of a pavilion at a stopping point; the disadvantages include the high cost of doing business. In a city with a population of over a million, rent for premises on the ground floor of a residential building does not fall below 30 thousand rubles. This has a negative impact on business profitability.

Important: from personal experience, entrepreneurs are advised to stay in pavilions at a bus stop; at the start of work, renting from a shopping center is also suitable.

Equipment purchase

A mini-bakery will require different equipment. You can make your choice only after setting the range of baked goods. Basic set includes:

1. Convection oven.
2. Proofing cabinet.
3. Dough mixer.
4. Flour sifter.
5. Stainless steel tables.
6. Dough forming machine.

Conventionally, all equipment is divided into two types: domestic and imported. The difference between them is the price and functionality. Showcases, refrigerator, cash register are not included in the list. In this case, we are talking only about specific equipment for preparing bakery products.

Imported

Italian convection ovens are popular in the baking business. They differ in build quality and variability of operating modes. Manufacturers provide extended warranties for many models. The equipment is expensive. When drawing up a financial plan, this expense item will become the main one.

Domestic

Bakers often have complaints about the build quality of their equipment. The final functionality of domestically produced equipment also raises doubts. A small cost will allow you to open it, but in general, over time, the stoves will have to be replaced with imported ones.

Important: You can save additional money by searching for used equipment. Sometimes such a solution is the only solution for beginners in the baking business.

Recruiting staff

Personnel decides everything. The phrase is hackneyed, but relevant for any business. The mini-bakery was no exception. The success of an enterprise directly depends on the quality of personnel training. All bakery workers must have health certificates and undergo periodic medical examinations. Ignoring this requirement will result in penalties and closure of the business.

Who to hire?

To organize a bakery you will need:

1. Manager.
2. Technologist.
3. Minimum 4 bakers with sales functions.

The entrepreneur himself often becomes the manager. It is not economically profitable to hire a separate accountant to keep records. It is better to delegate the solution of these tasks to outsourcing companies.

Important: You cannot use the services of third-party specialists without concluding contractual obligations.

Where to look?

There are many options for finding employees. These include:

1. Labor exchange.
2. Internet.
3. Acquaintance.

It is recommended to act in several directions at once. To reduce costs at the initial stage, workers without experience are sometimes considered. Such a technique is possible provided that the entrepreneur himself understands the basic technological processes. Often bakeries are the second stage of a simple process - making cakes to order.

Salary fund

Important: with a fixed salary, the financial fund is formed with a reserve of 2-3 months.

Purchase of raw materials

The purchase of products for subsequent processing must be carried out taking into account the capacity of the mini-bakery itself. You cannot skimp on quality; in the future, this will directly affect demand among the population. Customers will quickly appreciate the drop in taste characteristics and simply stop buying the product. The preparation of bakery products is carried out using two methods:

1. From basic raw materials.
2. From semi-finished products.

Each business model has advantages and disadvantages. Both options need to be taken into account and considered when drawing up a reopening plan.

From basic raw materials

This method is cheap, since the entrepreneur independently searches for suppliers and selects the terms of the contract. The added value is maximized. If prices fluctuate at one wholesale base, you should start collaborating with other companies. The quality of bakery products directly depends on the established technological process and recipe.

From semi-finished products

When opening a mini-bakery, beginners often choose ready-made semi-finished products as raw materials. This is especially true for enterprises focused on the production of puff pastries. With this approach, businessmen also save on equipment (the need for a dough mixer, flour sifter and dough-forming machine disappears on its own). Costs for starting a business are reduced. But there are also disadvantages. The technologist cannot control the quality of the product. Suppliers do not warn about changes in the recipe for preparing semi-finished products. Customer dissatisfaction will result in a decrease in demand and profitability.

How to open a bakery - step-by-step video instructions

How to establish sales channels?

Creating sustainable demand is the basis for the success of any business. The statement is also typical for a mini-bakery. The main flow of customers is formed by natural traffic. Therefore, it is important to choose the right location for the enterprise. Non-standard moves will also help increase speed. For example, some novice entrepreneurs enter into contracts for the supply of finished bakery products directly to the addressee. In the future, such clientele will bring a significant share of income. Therefore, contacts with counterparties should be maintained constantly. A correctly composed .

Don't forget about outdoor advertising. The placement of a sign on the facade of the building is agreed with the administration of the shopping center. Owners of their own pavilions have much more freedom of action in this matter. Some cities have strict architectural requirements. The nuance must be taken into account.

An increase in demand is also observed in online trading. To create such a sales channel, you will need to develop a website, hire a manager to accept incoming applications and enter into an agreement with a courier service. Delivery is sometimes carried out independently - in this case, the purchase and maintenance of the car should be included in the expense part of the plan. will help reduce the costs of contacting web developers.

Bakery business plan

Drawing up a final financial model is a complex and responsible process. Prices for opening a mini-bakery vary greatly. If there is insufficient funding and the need to strictly monitor all costs, it is recommended to use only equipment from local manufacturers and rent premises directly from the shopping center. The main total expenses will look like this.

1. Production equipment:
   • convection oven - 30 thousand rubles;
   • proofing cabinet - 32 thousand rubles;
   • dough mixer - 32 thousand rubles;
   • flour sifter - 25 thousand rubles;
   • dough forming machine - 92 thousand rubles;
   • stainless steel tables (2 pcs.) - 4 thousand rubles;
   • refrigerator - 10 thousand rubles;
   • other (knives, etc.) - 10 thousand rubles.
2. Retail store equipment:
   • cash desk - 12 thousand rubles;
   • acquiring - 20 thousand rubles;
   • refrigerated confectionery display case - 57 thousand rubles;
   • regular display case - 5 thousand rubles.
3. Design and advertising:
   • street pillar - 2 thousand rubles;
   • sign - 2 thousand rubles;
   • decoration, staff clothing - 7 thousand rubles.
4. Room renovation(without hiring third parties) - 20 thousand rubles.

These expenses are basic. You also need to take into account monthly rental expenses (for shopping malls). The minimum price for retail space is 300 rubles/m2, the construction of a pavilion will cost from 6 thousand rubles/m2, and the lease of land is agreed upon with the administration of the locality in advance. The employee salary fund is not included in the basic values, since a piece-rate payment system is implied. For individual entrepreneurs, you need to take into account the need to make annual payments to the Pension Fund.

Let's sum it up

Business in a mini-bakery is expensive. The average payback for an enterprise occurs after 6-8 months of operation. The final figure depends on traffic, assortment and quality of products. Marketing policy also plays a key role. Entrepreneurs select scrupulously and carefully, but this is far from a panacea.

Success will come with an established customer feedback system. The manager is required to have clear control over all business processes, right down to identifying the needs and preferences of customers. This approach will allow you to achieve a confident profit and scale your activities (for example, by increasing the number of retail outlets).