Business plan for a children's playroom. How to open a children's playroom

Children's playgrounds are appearing in many large hypermarkets and shopping and entertainment centers, and they are in great demand. Parents are happy to leave their children there to calmly walk around the store, and children are no less happy to stay among the new bright toys in the company of a friendly teacher and other children. Goodbye, whims, fatigue and spoiled mood!

At the same time, parents are willing to pay for the opportunity to make purchases or sit in a cafe without hassle. And if you are already thinking about how to open a children’s playroom, the main thing is to find a suitable shopping center where children’s leisure is not yet organized in any way.

Starting a business

If the most important condition is met - you managed to find a shopping center or other busy place with a lot of people and shops, salons, entertainment venues, etc., we can assume that the foundation for a successful business has been laid. In small towns where the children's entertainment industry is not very developed, not only visitors to the selected shopping center, but also residents of nearby houses will be happy to use the services of such a room: leave the child for a couple of hours, knowing that he will have a great time, and calmly go to that A hairdresser is a dream for many young mothers.

A license for this type of activity is not required, and you will not have to obtain permits from the fire service or Rospotrebnadzor. However, when preparing the premises to receive small clients, you need to ensure that it complies with the sanitary standards adopted for preschool institutions.

There are also no special requirements for the education and work experience of educators. As you can see, opening a game room is not so difficult. However, there are some nuances here that you need to know about in order for the enterprise to be profitable. Let's look at them in order.

How to choose and equip a room for a children's room

Successfully placing a room inside a shopping center is no less important than choosing the right shopping center itself. Usually such sites open next to cafes.

Good lighting, ventilation, absence of drafts - all this is absolutely necessary. There should be a toilet not far from the room.

A prerequisite is high ceilings, because you will need to place gaming equipment (you can order gaming equipment, for example,). It is better to make the walls of the room transparent: parents will be calmer if they can watch their children, and cheerful frolicking children are the best “living advertisement” for this establishment.

The minimum permissible area for a children's playroom is 30 square meters. meters. Most often, it is possible to agree with the owners of the center on preferential rental prices: as already mentioned, this is also beneficial for them.

Colorful toys

Of course, for such a room there is nothing more important than equipment and toys - little visitors should remain there with joy and delight, and for quite a long time.

So neither a labyrinth, nor a pool with balls, nor a swing, nor a trampoline will be superfluous - outdoor games can captivate children for a long time. No less important is the opportunity to change the type of activity and switch to quiet games, so tables with coloring books, pencils, plasticine, and board games are also needed.

You will also need convenient lockers for children's things, where you can leave outerwear and shoes. If the space allows, you can install chairs or a sofa for parents.

The main requirement for toys and equipment is, of course, safety. You need to purchase it only from trusted suppliers. Everything must be made from environmentally friendly materials and comply with GOST.

Game room staff

When recruiting employees for a children's playroom, it is not at all necessary to require them to have a diploma in pedagogical education. Both a pensioner and a student can be hired for this job if they know how to handle children and are responsible enough. But teachers will have to issue health certificates - this is a mandatory condition.

The work responsibilities of a nursery teacher include:

• maintain order in the room;
• monitor the serviceability of gaming equipment;
• organize leisure time for children - engage in modeling, drawing, games with them, read books to them
• continuously supervise children and ensure their safety.

Consumer corner and important rules

There should be a consumer corner in the game room where the following information should be placed:

• company name and operating hours;
• organization details;
• price-list;
• information about employees who look after children;
• list of services and rules for their provision.

The rules should be discussed in more detail. They need to be developed taking into account all the details and specifics of the organization and placed in a visible place so that each parent can easily familiarize themselves with them.

For example, according to sanitary standards, preschool children can stay in the playroom for no more than four hours if meals and sleep are not provided there. This must be included in the rules, and parents must know no later than what time they need to pick up their child. To avoid disagreements, the time the child arrives at the playground must be recorded in a special journal.

It is equally important to ensure that children coming to the playroom are healthy. So if parents want to leave a child with obvious signs of illness (runny nose, cough, rashes), the teacher not only can, but must refuse this: the organization is responsible for the health of the children. Since there are no medical workers on the playground and it is not possible to examine the child, such a refusal is legal and does not violate consumer rights.

Another important point that should be included in the rules: if a child disrupts order or behaves aggressively, parents must immediately pick up the child at the request of the teachers.

Expenses and income

How much it will cost to open a game room and how quickly it will pay off primarily depends on the size of the room. In a small area (30 square meters) you can install a labyrinth costing 200–230 thousand rubles; the capacity of such an area will be 15–20 people. Taking into account monthly expenses (rent, room maintenance, employee salaries) of about 50-60 thousand rubles, the enterprise can pay for itself in approximately six months to a year.

If the area of ​​the room is twice as large, you can install attractions and play equipment for children of different ages. According to sanitary standards, there should be at least 1 square meter per child. meters of area, so that 50–60 children can be on such a playground at the same time. Of course, in this case more teachers will be needed.

The cost of equipping a large playground will be from 1 to 1.2 million, however, the income in this case will be greater, and therefore such a playroom will pay for itself in approximately the same time as a small one.

To increase attendance, you can reduce the minimum time a child spends in a group to an hour or even half an hour. During hours of low demand (for example, in the mornings), discounts can be provided, and on weekends and holidays, children’s stay in the playroom, on the contrary, can be made more expensive. As a rule, prices for the service range from 100 to 200 rubles per hour.

You can offer subscriptions to visit the playroom (for many parents this option will be a more convenient option), and if the room is large enough, then hold children's parties.

In order for the business to be profitable, when drawing up a business plan for a children's playroom, it is necessary to study the market conditions in advance: due to the great demand for these services, many shopping centers, cinemas, and cafes already have playrooms.

Many people who want to start their own business don't know where to start. Some have difficulty finding an idea, while others have difficulty implementing it.

One of the simple and not too expensive ideas is to open a children's playroom.

Market and competitor analysis

Business related to children is currently one of the most dynamic and profitable, since all parents are interested in, on the one hand, the comprehensive development of the child, and on the other, making his life more varied, fun and interesting.

That is why a fairly large number of potential competitors can be identified:

• Family entertainment centers providing a large number of services - from cinemas to slot machines. Their main advantage is a wide range of services aimed at different age categories. On the other hand, prices in such establishments are usually quite high, and children cannot be there without parental supervision. This group also includes cinemas, amusement parks, bowling alleys, etc.
• Private kindergartens and development centers are educational institutions with small groups in which you can leave a child for a certain amount of time. The advantage is that qualified specialists work with children, and they can be left for the whole day. However, parents often do things on weekends when such organizations are not open.
• Museums conducting master classes - some museums are becoming child-oriented even without parents present. They organize excursions and special lessons that allow children to learn something new. Their main disadvantage is that the family will have to spend additional time traveling to the establishment, then returning to the store or other place, and after that on another trip to pick up the child.
• Other children's rooms. This category of competitors has the most significant impact on the business being opened, so it is important that there are no such rooms within the same shopping center or any other similar place.

Accommodation options

A children's playroom can act as an independent business or as an auxiliary part of it (then the visit for children will be free, and the entrepreneur benefits by making a profit from the main business). In the latter case, this applies to the following cases of its placement:

• Cinemas.
• Beauty Salons.
• Cafes and restaurants, etc.

In the case of independent business, game rooms are most often located in shopping centers or stores, as well as in hotels, airports and train stations.

Such points are becoming increasingly popular because they allow adult clients to have time to purchase necessary goods or receive services. In this case, not only buyers and children benefit (who do not have to go with their parents on errands that are uninteresting to them), but also those establishments that are located next to the playground: the more time adults have to make purchases in the store, the higher their average check.

You can also open a separate children's room, which can be located in a residential area (subject to compliance with the requirements). In this case, it will be an independent business, which will most likely require fewer costs, but much more effort to promote and attract customers.

Production plan

When opening such an establishment, it is necessary to install high-quality equipment, since it will be used by a large number of children, which can lead to various types of breakdowns. Therefore, to ensure durability, it is necessary to choose products made of wood or durable plastic.

In addition, it is important to correctly calculate the amount of furniture and various equipment. To do this, you need to understand the number of potential visitors to the room. Otherwise, a situation may arise where children struggle for some kind of entertainment, which will lead to negative emotions and loss of desire to come to this playroom again.

Finally, some rules must be followed:

• The room should have good lighting.
• Ventilation must be provided in the room.
• Employees must obtain medical records.
• Constant wet cleaning is required.
• Children with signs of infectious diseases cannot be admitted to the room.

In the following video you can see what such a gaming complex consists of:

Organizational plan

To open such a company, you must do the following:

1. Decide on the concept of the business, approximately calculating the level of costs, profitability, identifying possible locations, etc.
2. Study the legal basis for organizing such a project - this applies to both the legislation of the Russian Federation and local acts that are valid only in the territory where the organization will operate.
3. Prepare the necessary documents and – the period is from 1 to 2 weeks.
4. Find a room - from 3 to 4 weeks.
5. To renovate the premises and purchase equipment - from 1 to 2 months.
6. Find suitable employees.
7. Organize the work of the establishment.
8. Attract your first clients.

To successfully make a profit, you need to change the equipment from time to time: on the one hand, this will protect children from dangerous games with broken things, and on the other hand, it will allow those children who come to you often not to get bored.

Financial plan

The largest costs will go to the purchase of equipment - it will cost 200-800 thousand rubles, depending on its quality, quantity and size of the room. In addition, you will have to pay for rent from 30 thousand per month, provided that many landlords require payment for several months in advance.

Of the staff will be required administrator with a salary of 25 thousand rubles per month, as well as 1 or 2 specialists working with children(salary from 30 thousand in case of full-time work). Most often, it is not necessary to pay for the services of a cleaning lady, since shopping centers have specially hired staff.

In addition, the entrepreneur faces the following expenses:

• Repair and design of the premises - from 100-150 thousand rubles.
• Registration of the necessary documentation and permits - 15-20 thousand rubles.
• Advertising expenses – from 7-8 thousand rubles per month, etc.

To make a stable profit and achieve payback within 9-12 months, it is necessary to set the average price of a visit in the region of 100-200 rubles per hour of stay.

Given that start-up costs around 1 million rubles and an average number of small clients of 50 people per day after reaching payback profit will be 170-250 thousand rubles per month.

Marketing plan and advertising

When opening, it is important to consider that best to launch in autumn, since in the summer most children will spend time on the playground (many shopping centers and stores build similar structures and provide the opportunity for children to play for free).

Additionally, you can organize entertainment events for children or for the family as a whole free of charge - this will attract more customers.

In order to increase the flow of visitors, first of all you need to come up with an interesting, sonorous name, a beautiful logo and a bright sign. In addition, you should print business cards or flyers and hand them out near the place where the game room is located.

A good idea would be to create a group on a social network in which various types of sweepstakes can be held. For example, an important source of income is holding children's parties. Accordingly, in one of the drawings the prize may be a free organization of an event for children.

Risk analysis

The main risks are related with the wrong choice of location: in particular, this may apply to the situation of placement in a shopping center, where there are several direct and indirect competitors, as well as the case when the room is located in a non-traffic area.

In the case of targeting a very narrow target audience (for example, children aged 5-6 years), the entrepreneur risks seriously reducing the profitability of the project and increasing the payback period.

Therefore, it is very important to purchase equipment and zone the space in such a way that staying in the room is interesting for both very young children and older children.

Thus, if you have a competent approach to organizing a children's playroom, you can quickly recoup the costs and begin to receive a high level of profit. This business is not too complicated from an organizational point of view and is accessible to many people. One of the main conditions for success is having a love for children and a desire to develop in this area.

Working with children is both wonderful and responsible at the same time. Products and services for children are traditionally valued very highly, so any type of business in the field of education and development of the younger generation will be successful.

As a rule, parents are ready to fulfill all the wishes of their child, and do not spare money for this. However, it is important to remember that working with children requires special training, pedagogical and psychological skills.

The relevance of the development of this business

Receiving income from organizing a playroom for children is doubly pleasant: firstly, it is working with children, who bring positive emotions, and, secondly, this is a business in the entertainment industry, which also always involves having fun.

At present, with the rapid development of shopping centers and other public recreational places, maintaining a playroom for children can bring high and regular profits.

This type of income can be called passive, that is requiring moderate effort from the entrepreneur: it is enough to equip the playroom according to all the rules and hire staff to work with children. Many parents, keen on shopping, relaxing in cafes or visiting salons, are ready to pay for the entertainment and development of their child and peace of mind for several hours.

Variety of types and locations of game rooms

Before starting a project for a playroom for children, you should decide on its type and location, on which the success of the business to a large extent depends.

Options children's playrooms:

• A playroom with various equipment and toys (mazes, slides, trampolines, cars, dolls, cubes, etc.). The best place is a shopping center, where parents can safely leave the baby and go shopping. The key to prosperity will be an intense flow of visitors, as well as discounts on rentals. It is better to locate the room near the entrance to the center in a cozy, safe place.
• A children's corner with a small labyrinth and tables for creativity will be relevant in dental clinics, beauty salons, hairdressers, and banks. There is supposed to be a room for children in a “mini” format, since there may not be very many visitors in such places at the same time.
• A play club for different age categories of children with several zones will become an important part of the cafe. While parents relax comfortably with a cup of tea or coffee, children get their share of entertainment. Kids can frolic in a cozy corner with small soft modules, preschoolers can draw and sculpt at tables, and teenagers can play computer or board games. Tea parties are organized in a separate area.

For shopping centers and cafes, this business is seasonal; in the cold season the number of visitors is higher than in the summer months. Dental clinics, beauty salons, hairdressers, and banks have a year-round flow of visitors.

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Sequence of registration and opening

This type of business activity must be registered as income-generating.

The preferred form here will be, which offers significant benefits, as well as an easy and inexpensive way of official registration.

The organization of the children's playroom complies with 92.7 (entertainment and recreation).

Registration of the company with the Pension Fund of the Russian Federation and other extra-budgetary funds will also be required. Profit accounting can be carried out by or through. Availability of a license There is no requirement for general educational work to maintain a children's playroom.

Room for a game room you can or. Each entrepreneur determines a convenient option for himself in accordance with his preferences and capabilities. If the room is located in a shopping center, cafe, etc., it is better to start a business in the autumn, since in the summer most children walk in open areas.

Organizing the playroom space

Primary requirements to the children's playroom:

Rules for choosing gaming equipment and equipment

Equipment set for a children's playroom will depend on the focus of the project on a specific age category or on the size of the room.

Suitable for children from 1 to 3 years old soft children's playroom, where all parts are made of printed material. This could be a corner in the common room, where there are tables for drawing, a dry pool with balls, a children's trampoline, textile houses, construction sets with large parts, soft puzzles and toys.

For children from 3 to 7 years old it is necessary place for drawing and sculpting made of plasticine with tables, chairs and other accessories for creativity. Easels and cabinets with the necessary materials will do. Some children will be interested in board or wall games, which also needs to be taken into account. A closet or shelf with bright educational books will complement the room.

Teenagers will be interested computer attractions and consoles, books, board or wall games, sets for creativity - drawing, modeling, handicrafts.

According to the size, cost and variety of equipment, can be distinguished types of small soft playroom and voluminous jungle for outdoor games with labyrinths and obstacles, tunnels, slides, ladders, ropes, etc. Kids will love the dry pool with plastic balls, which they can slide into, which is also useful for body massage. Soft inflatable trampolines and sports nets for jumping will also delight you.

Labyrinth Most often it is made to order, you can choose any size and configuration, as a rule, it is 15-20 sq. m. Trampolines They come in different sizes, the main requirement for them is the presence of safety fences. Size dry pool with plastic balls depends on the area of ​​the room.

A good option would be to equip the room with various soft toys-modules.

Furniture for a children's playroom - tables, chairs for creativity, sofas and soft chairs for parents, cabinets for personal belongings, shelves for shoes, a table and chair for staff - must fit harmoniously into the interior, be bright, comfortable, and functional.

All toys, attractions and devices must be of high quality and tested, comply with international standards, GOSTs, be safe and not cause allergic reactions.

For an entrepreneur, it is obvious that the richer and more varied the room’s equipment, the more visitors can be attracted to the playground.

An overview of the work of the children's room is presented in the following video clip:

Thinking through the design of the premises, recruiting personnel

Game room design It is aimed at the age category of children under 7 years old, which means it should be bright, colorful, and eye-catching. In addition to classic children's stories on the theme of friendship, games, nature, plants, animals, insects, you can also depict fairy-tale characters, cartoon stories, and popular children's computer games. A creative solution would be complete stylization rooms for your favorite popular cartoons (Luntik and his friends, Fixiki, Smeshariki, etc.).

Room design should provide for division of premises into two main zones: active play and relaxation. The establishment's popularity will be increased by allocating additional space for celebrating birthdays, children's themed parties, tea parties and other events. Some children's playgrounds are divided into rooms by age categories, which is also quite justified. The design, first of all, must meet the convenience of children, be creative and functional.

Recruitment for a children's room is not an easy task. Typically, two people working in shifts are needed to look after children. The working day in the game room lasts from 9.00 to 21.00, and the main influx of visitors occurs from 16.00 to 21.00. At the same time, the employee must be able to not only organize leisure time for children, but also be able to keep track of 20-70 children at the same time, and prevent the children from getting injured or getting lost.

The main requirements for employees will be: no criminal record, undergoing periodic medical examinations and having a medical book, the ability to communicate with children and diversify their leisure time, attentiveness, responsibility and accuracy. Higher education in pedagogy or psychology is preferred, but not required. Suitable categories are young mothers, senior students of pedagogical universities, active retirees with a pedagogical education.

Main responsibilities Children's playroom employee:

• Maintaining cleanliness and order in the premises (personally for an additional fee or with the help of cleaning company employees);
• Monitoring the operation and serviceability of equipment, the availability of the required number of toys, books, and creative materials;
• Ensuring the safety of children in the children's room;
• Conducting playful and educational activities with children;
• Introducing children to toys and equipment in the children's room.

The best monetary remuneration option for employees would be salary plus a certain percentage of revenue (usually 3-5%).

Marketing plan

Opening any commercial enterprise requires preliminary analysis relevant market segment. In this case, it is necessary to study the niche of children's entertainment in a particular city or locality. A carefully conducted marketing analysis will allow you to assess the feasibility of entering this business.

To do this, it is recommended to answer a number of questions:

1. What is the total population of the region;
2. What kind of entertainment is available for children and what age they are designed for;
3. Are there game rooms in the city, and what type, what is their target audience;
4. What is the pricing and marketing policy of establishments already existing in the region and their popularity among customers;
5. The level of income of the population and their purchasing power (to a large extent influences the development of the children's entertainment market).

This one is justified way to study the market: placing advertisements about the opening of a new children's playroom and waiting for a response to them. Based on the results, it may turn out that this market in the city is oversaturated and the entrepreneur needs to either change his activity profile or offer clients unique services and promotions.

Since starting a business organizing children's playrooms is not difficult, competition in this area is traditionally very high. This means that the entrepreneur is required to implement a flexible advertising and marketing policy in order to attract customers. Seasonal promotions, happy hours with various discounts, subscriptions for beloved customers, and a unique set of entertainment, educational and educational services will bring success. All this will allow you to differentiate yourself from your competitors and win the trust of young visitors and their parents. Of course, the very semantic content of the room, the quality and variety of equipment, toys, and creative materials also matter.

Security measures

It must be remembered that working with children brings not only joyful emotions, but also troubles and requires increased care, since the supervising employee is responsible before the law for the life and health of the children.

The children's playground must the following requirements must be met:

Financial part: costs, profit, payback

Basic costs the organization of a children's playroom depends, first of all, on its size and amount of equipment. Business plans for a room of 20-30 square meters. m with a labyrinth and a table for creativity and for a room over 70 sq. m. m with the installation of the gaming jungle will naturally differ. If in the first case no serious start-up capital is required, then the second option involves significant investments, which can be found, including through registration. However, the financial return from maintaining a large playground is disproportionately higher.

Let's consider rough financial plan for a children's playroom measuring 30 sq. m in a shopping center, in which up to 20 children can be present at the same time. 2 employees help organize leisure time.

From 30 to 70 children can visit the room per day.

Cost of 1 hour stay in the room for children from 3 years old: on weekdays - 80 rubles, on weekends and holidays - 150 rubles. Children under 3 years old can visit the room free of charge; an accompanying ticket for parents costs 30 rubles. Subscriptions and promotions are available.

: six months.

Business in the field of children's entertainment provides a stable income and at the same time brings joy, communication, and positive emotions. In playrooms, children are not only supervised, but also actively spend time with other children, play and develop. The main components of success for an entrepreneur will be organizing children's recreation according to all the rules, ensuring their safety, as well as conducting interesting entertainment and educational programs for kids.

An example of how a big kid works on an entertainment area is presented in this video:

Children's playgrounds are an indispensable attribute of large hypermarkets and large shopping and entertainment centers. Many parents are happy to leave their children in the playroom to leisurely go shopping, sit in a cafe or watch a movie. While moms and dads quietly go about their business, their children have fun under the supervision of a teacher. The services of such rooms are inexpensive and affordable for any parent, so playgrounds do not experience a shortage of clients. If you want to try yourself in this business, read how to open a children's playroom and start looking for a shopping center that clearly lacks the organization of children's leisure.

Where to begin?

The most important thing in implementing the idea of ​​a game room is to find a good location. As mentioned above, this could be a shopping and entertainment center or any other place with a large crowd of people where families with children come. In small towns with a poorly developed industry for children's entertainment and leisure centers, such a site will not only serve store visitors, but also attract parents who need to place their child for a couple of hours and go away on their own business. And, of course, the little one can come to the playroom with his parents just for fun: to play, run around, chat with other children.

If a suitable place has already been found, everything else is not very difficult. The procedure for state registration of a business to organize a game room is standard: and choose a preferential tax scheme ().

Such activities do not require licensing. You do not need to obtain permission from Rospotrebnadzor or the fire service, but when preparing the premises you must be guided by sanitary standards for preschool organizations.

There are no special requirements for the qualifications and education of game room employees. All that remains is to equip the room and you can invite the kids to the playground.

Premises: where and what?

Proper location of the game room inside the shopping center building is also important. Typically, sites are opened next to food courts or individual cafes.

The games room should be well lit, have ventilation, but at the same time be closed from drafts. The ceilings of the room must be high to accommodate the gaming equipment. It is better to make walls or partitions separating the room from other rooms transparent so that parents can watch their children from the outside.

There must be a bathroom nearby.

The minimum area for a game room is from 30 sq.m. As for the cost of rent, as a rule, it is possible to negotiate preferential prices, since shopping centers themselves are interested in this kind of services.

Play equipment

Of course, the main thing in a playroom is the equipment and toys. Children should be interested in staying on the playground for quite a long time. Therefore, a labyrinth, a trampoline, and a pool with balls will come in handy, which can keep children occupied for a long time. You can make slides, install swings.

The child needs to be provided with the opportunity to change the type of activity, relax, and do something calm, so tables are needed for drawing, modeling and other creative activities.

For children's things, install lockers so that you can leave shoes, outerwear, backpacks and bags there.

Place benches or sofas for parents.

The main requirement for gaming equipment is safety. The equipment must be made of high-quality, environmentally friendly materials and meet the requirements of international standards and GOST.

Staff

It is not necessary to hire employees with a pedagogical education. Both pensioners and students can look after children in the playroom, the main thing is that they are responsible and know how to communicate with children. Employees must have health certificates.

The responsibilities of a children's playroom employee include:

• maintaining order;
• checking the serviceability of gaming equipment;
• organizing children's leisure time in the playroom (familiarizing children with equipment, modeling, drawing, reading books, games);
• ensuring the safety of children while on the site, responsibility for their life and health;
• providing continuous child care.

Rules for visiting the site

It is very important to develop rules for visiting the game room and post them in a visible place. According to sanitary requirements, the time preschoolers spend in a children's room, where sleep and meals are not organized, cannot be more than four hours. This must be spelled out in the rules and brought to the attention of parents.

The time of “reception and transfer” of children is recorded in a special log. Parents are informed no later than what time they must pick up their child.

Another important rule: children in the playroom must be healthy. The playground employee has the right (and must) refuse entry to a child with obvious signs of illness. The playroom, as an organization, is responsible for the health of the children on its territory. The presence of medical workers on the site is not provided, therefore the refusal to admit a visually unhealthy child is legal and does not violate the law on the protection of consumer rights.

It is advisable to add one more point to the rules: in case of violation of order, manifestation of aggression towards other children on the playground, towards the staff of the playroom, parents undertake to pick up their child at the request of the teachers.

In addition to the rules, the following information is posted in the consumer corner:

• organization details;
• list of services and rules for their provision;
• price-list;
• information about the employee who looks after the children;
• sign with the company name and opening hours.

Financial part

The costs of organizing a game room and their return on investment depend on the size of the room. On a minimum area (30 sq.m.) of equipment, it is possible to install only one labyrinth for 180-200 thousand rubles, and the capacity of such a playground is a maximum of 20 kids. With monthly expenses for maintaining a room and wages of two employees about 50 thousand rubles. opening a mini gaming center will pay for itself in about six months.

If you take a room twice as large, you can count on installing attractions for children of different ages. Based on sanitary standards, 1 sq. m for 1 child, you can invite up to 70 children into the room at the same time, which, of course, is more relevant for a large shopping center. The cost of equipping a large gaming hall will be about 1 million rubles, monthly costs will be 80 - 100 thousand rubles, but the income from such a site will increase proportionally. The payback period will be approximately the same as for a small room.

In order for the game room to recoup the opening costs and begin to make a profit, it is necessary to ensure its maximum occupancy. For this purpose, it is advisable to establish a flexible pricing policy. Payment for children's stay can be charged hourly or even half-hourly.

When drawing up a business plan for a children's playroom, take into account seasonality: in the summer, playground services are less in demand. During the day and the working week, it is necessary to provide for discounts during low-demand hours (in the morning, when most children are at school or in kindergarten, and parents are at work) and price gradations (on weekends they are more expensive than on weekdays). The maximum demand for a children's room will be in the afternoon and until the evening (from 16 to 21 hours).

The cost of an hour-long stay of one child on the playground is on average set at 50 – 150 rubles. You can sell regular customers tickets for several visits at a favorable price.

Additionally, offer services for organizing children's parties and birthdays.

Before you start creating a gaming room, carefully analyze the competitive situation. Despite the attractiveness of the financial side of this business, not everything is as easy as it seems. Firstly, due to the minimum entry threshold and the ease of organizing a gaming room, competition in the market is very high, especially in large cities.

Secondly, many shopping centers, trying to please their customers, prefer to have their own game centers with animators and free entertainment for children of any age. Even grocery hypermarkets, cinemas and restaurants are trying to keep up and are opening children's corners.

In this material:

Many people are interested in how to open a playroom for children, because this is a rather interesting type of business. The issue of spending a child’s holiday is quite acute not only in large cities, but also in small towns.

A children's playroom is a well-chosen and equipped room where parents can leave their child to play for a while, and he will be under the close supervision of adults. Such play areas are most in demand in large shopping centers. While parents are shopping, children can have fun under adult supervision. This is a good investment of money, since the demand for such a service will not decrease even during a crisis. At the same time, there will be no particularly significant costs for the implementation of such a project.

Advantages of arranging a play area as an idea for doing business

A playroom designed for children is considered a fairly popular and promising idea for doing business. Such an entertainment area is an economical replacement for a nanny, so this type of business has a quick payback. To set up an entertainment area for a child you need:

• carefully consider all the nuances;
• draw up a business plan;
• develop an advertising concept and measures to promote the project.

When planning to open a playroom, you need to remember full responsibility for the safety and lives of little guests. This type of business is specific, and its organization must be treated very carefully.

When drawing up a business plan for organizing a game room, you need to take into account the following aspects:

• idea selection;
• calculation of project profitability;
• analysis of competitors and demand for the service provided;
• organizational matters;
• advertising development and project promotion;
• business payback.

A well-thought-out business plan will help solve almost all organizational issues and determine the feasibility of arranging an entertainment place for children.

How to register an entertainment area

Before you organize your own business, you must first draw up a business plan, as well as register your business in a strictly defined manner. First you need to choose the material and legal form of the activity.

It is possible to register as a private entrepreneur, or as a legal entity. You need to select the required OKVED codes, and then register with various organizations, in particular, with the pension fund.

When all the documents have been prepared, you need to draw up a lease agreement, taking into account that the premises must fully meet all the requirements of Rospotrebnadzor and the fire safety service.

It is also worth considering the fact that all employees of the children's entertainment area must have the appropriate health certificates. In addition, it is important to obtain permission to arrange the premises from the sanitary and epidemiological service.

Features of renting premises for arranging an entertainment area

Before organizing the activities of a children's entertainment area, you need to select the most suitable premises. It is best to organize this kind of business in fairly public places. Well suited for this purpose:

• shopping centers;
• cinemas;
• restaurants.

The entertainment area located in the shopping center will be quite popular and in demand. If it is available, parents will not need to look after their child when making purchases.

When choosing a room, you need to take into account the size of the entertainment area, as well as your financial capabilities. The minimum area of ​​a room intended for children must be at least 30 square meters. m. Then it can accommodate up to 20 children at the same time.

If you need to open a gaming area with special machines and attractions, then you need to select a room whose area will be at least 200 square meters.

Particular attention should be paid to the selection of equipment intended for arranging the entertainment area. Such costs will be the most significant, but there is no need to save on equipment, since it must be reliable. It is imperative to purchase only high-quality toys, as they will not provoke allergic reactions in children.

The following equipment can be purchased for the entertainment area:

• labyrinth;
• inflatable trampolines;
• Stuffed Toys;
• dolls, construction sets, cars;
• slot machines, consoles;
• board games, sets for drawing;
• tables, chairs, sofas;
• lockers.

This environment guarantees comfortable work for employees and excellent relaxation for children and parents.

It should also be taken into account that in the entertainment area you need to take off your shoes or put on replacement shoes, so it is additionally necessary to equip special lockers to ensure the safety of things.

Organization of children's play area activities

When organizing the activities of a children's play area, you need to select competent, proven employees who must have specialized education.

They must be able to quickly find contact with children.

Employees of the children's entertainment area must necessarily have a special medical sanitary book and undergo periodic examinations.

For a comfortable stay and organization of children’s recreation in the entertainment area, it is imperative to introduce general rules of conduct in the children’s room.

Children's entertainment areas usually have convenient opening hours for visitors. They begin their activities from 8-9 am and end around 21 pm. There is a particularly large influx of visitors on holidays and weekends, so they work during this time as well.

The time for visiting the center is limited, and the owner has the right to determine how long the child can stay in the institution. It is worth remembering that if a parent wants to leave a sick child in the entertainment area, then there is every reason to refuse such a visitor, since there are certain risks of infecting other children.

On weekdays, particularly in the morning, the influx of visitors will be much less, so you can temporarily attract guests by organizing various kinds of promotions and discounts. Thus, it is possible to get the desired profit by loading the premises for the whole day.

Advertising is considered a very important issue when organizing a children's play area. A colorful sign will help attract additional customers. If the entertainment area is located in a shopping center, then you need to place bright colorful signs and posters indicating its location so that visitors can quickly find it.

Setting up a children's play area as a business is a very profitable area of ​​activity that can bring significant permanent income with moderate capital investments.

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